CLEVELAND - LeBron James huddles with teammates before each game, pulling them close to deliver a message.Cody Franson Jersey. In a new TV commercial, James does the same to bring an entire city together.To celebrate James homecoming in Cleveland, Nike launched a stirring advertisement on Thursday to coincide with the Cavaliers season opener against the New York Knicks. James returned to the Cavs this summer after four years in Miami, coming back to Northeast Ohio to try and end the citys 50-year drought without a pro sports championship.Filmed in black and white, the two-minute ad titled Together (Together | LeBron James - YouTube ) opens with James being introduced before a home game. As the team gathers at midcourt, James implores his teammates — including a cameo by all-star guard Kyrie Irving — to work hard. He tells them they owe Cleveland something. Fans begin trickling down to the floor to join the Cavs in a tight circle as others flock from around the city to Quicken Loans Arena.Soon, Clevelanders, their arms wrapped around each others shoulders, bob and chant in unison with James in the middle of them.The commercial, set to debut during the telecast of the opener, includes exterior shots of some Cleveland landmarks like The Q, Terminal Tower and restaurants along East Fourth Street. There are cameos by James mom, Gloria, and his high school coach, Dru Joyce, as well as children from the stars family foundation.Browns cornerback Joe Haden said he was moved by the ad.I watched it before practice so I went out there and practiced a little harder, Haden said. It was so sweet, just the way hes basically saying hes doing it for the city.Haden said James wanting to bring a championship to Cleveland is something his Browns teammates want to do, too.For the best player in the world that left and then came back, for him to show that to Cleveland and the fans, I think thats really special, he said.Haden was one of several Browns players expected to attend the Knicks game.In addition with the season opener, the Nike ad is timed with the launch of James new shoe, the LeBron 12 Hrt of a Lion, which retails for $200.Stan Mikita Jersey.Y. – The New York Islanders were seeking a positive finish to a frustrating season on home ice.Steve Larmer Jersey. – Syracuse was dangerously close to letting another less talented opponent pull off the upset when C.Any NFL team that drafts Michael Sam will be taking on much more than a rookie pass-rusher. But experts say the smart approach for a team that signs the leagues first openly gay athlete – from a marketing and public relations standpoint – is to simply let Sams on-field play speak for him and his team. "While this is a significant announcement given the sport, the general hope is that hes just accepted as one of the other men on the roster, and therefore his marketability is still simply tied to his ability to play well on the field and ultimately make the team," said Paul Swangard, managing director of the Warsaw Sports Marketing Center at the University of Oregon. Sam declared Sunday that he is gay in interviews with ESPN, The New York Times and Outsports. The Missouri All-American had already come out last August to his coaches and teammates, who respected his privacy. Now Sam is entering uncharted territory as he prepares for the NFL draft. The SECs co-defensive player of the year was projected to be a mid-round selection. At 6-foot-2, 255 pounds, Sam will likely have to transition to outside linebacker, which could impact where hes drafted. But announcing hes gay could also have an impact on his draft status. "Im not naive to think there arent potentially some owners or executives out there who will say, Eh, Im not so sure now." said Golden State Warriors President and Chief of Operations Rick Welts, who came out publicly in 2011. "But also, I hope, there are a lot who would say, Theres an opportunity to do something that I think our fans would actually embrace. And if were supposed to win football games, if this guy helps us win football games, thats somebody we should have on our roster." Sam, 24, joins a growing list of active athletes to publicly come out, including Robbie Rogers, a winger for Major League Soccers Los Angeles Galaxy, and Brittney Griner, who plays for the WNBAs Phoenix Mercury. Conner Mertens, a kicker for Division III Willamette University, came out as bisexual late last month, and is believed to have been the first active college football player to publicly announce his sexuality. Griner, as one of the WNBAs brightest stars, was the centerpiece of the Mercurys marketing campaign. She also made a point of supporting causes that are important to her. "There was nothing about heer that was difficult in marketing.Denis Savard Jersey. We supported what she wanted to do with bullying and the LGBT community. We made those connecting points," said Amber Cox, president of the Mercury before leaving to go to the Big East last fall. Nike has also thrown support to LGBT athletes, signing both Griner and Jason Collins, a former NBA player who came out last year, to sponsorship deals, and launching its "Be True" campaign. Profits from the .BeTrue collection are being donated to the LGBT Sports Coalition to support the goal of ending discrimination in sport. Mark Elderkin of the Gay Ad Network, an online media platform for national advertisers, said NFL teams need only look at Sams track record. "Theyre going to make their choices based on who the best college athletes are. And theyre going to choose Michael if they deem him the best pick. So, I think they need to focus on the facts, and his performance over the years, his All-America status and everything hes done for Missouri," Elderkin said. "Also his relationships with the fans, and with the positive energy he has around his teammates and their full support, shows that hes not going to be disruptive to the team in any way, but is going to add value." But its still a reality that gay athletes face a backlash. Derogatory comments were easily found among the positive posts on social media and other online commentary following Sams announcement. A Pew Research survey last year of lesbian, gay, bisexual and transgender adults in the U.S. found that just 4 per cent saw pro sports leagues as friendly toward LGBT people, while 59 per cent saw the leagues as unfriendly and 36 per cent saw them as neutral. Still, even over the past year there have been significant overall victories in gay and lesbian rights, most notably two U.S. Supreme Court decisions in June. One ruling cleared the way for ending a ban on same-sex marriages in California; the other struck down a 1996 law passed by Congress that banned federal recognition of same-sex marriages. It remains to be seen how growing tolerance extends to the NFL playing field. "I think the point thats being made in a lot of the discussion is, Lets just move on," Swangard said. "If the guy makes a team, then he makes the team. 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